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Veronica Etro
In the late'60s Gerolamo Etro, passionate collector of fashion, founded the company that still bears his name and dedicated himself in the first bar to the production of furniture fabrics: knitted in cashmere, silk, linen, cotton drawings original with a dazzling palette which prevail in the orange, yellow and fuchsia.
In 1981 he created the first collection Paisley, by the name of the pattern set to become the hallmark of the brand. This is an ancient Indian design that the designer has worked on shawls, scarves, scarves and ties, placing his signature on an extraordinary collection of handbags, sunglasses and bags made of a unique design with jacquard cashmere treated with a procedure of lamination that will extend to wallets, travel bags and beauty houses become almost a status symbol in the years that followed. Gli Anni'90 marked the entry into the prêt-à-porter and opening stores throughout the world. Milan remains the headquarters of via Spartaco in an Art Nouveau building.
Today's children are Jerome Maison everyone involved in the family. Jacob is responsible for the production of textiles, Kean is a man responsible for the fashion and image, Ippolito is in administration and Veronica, graduated from the Saint Martin's in London, creative director of the prêt-à-porter women. Veronica is considered one of the talented new generation of Italians, sensitive and attentive to the artistic ideas that can melt in his creations. Her clothes are soft, slipped, sometimes hand painted, filled with crosses, and draperies plissettature condensates in a language that is close to decorative tailoring. Like his father and her whole family Veronica loves to travel and appreciates the exotic countries like Morocco, India, Sri Lanka and Malaysia.
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