Gucci, one of the great masters of the current global leader of luxury, began his career as a small workshop.
In 1921 he decided to open a boutique in Florence of luggage, handbags, luggage and saddlery.
Product created by the issues of language conductors decorative accessories Gucci still taking the equestrian world, from clamps to bracket up to the tape bicolour red-green that is used to decorate the metal buckles of moccasins that soon became a must for the international jet set. Audrey Hepburn, Maria Callas, the Duchess of Windsor, Sofia Loren and Peter Sellers were habitués shopping in Rome, London, Paris and Palm Beach that sold the famous handbag with bamboo handle was created in 1947, and still today among the must of jaws.
A Grace Kelly in 1966 was dedicated printing scarf "Flora" and Jackie Kennedy was the first off a bag with shoulder strap, renamed "Jackie'O". In those years it was coined the logo of the house, a double "G" in homage to the original founder of the brand. After various vicissitudes the company was acquired by holding the Anglo-Arab Investment Corp and the relaunch of the brand was given, in the nineties, the couple formed by Domenico De Sole and Tom Ford, respectively, financial strategist and creative mind of the operation.
The new aesthetic vocabulary of Tom Ford for Gucci has been characterized by a sexy-chic appeal, often provocative, which extends from handbags to shoes and ready to wear for him and her. Meanwhile, Gucci comes under the control of the group PPR (Pinault Printemps Redoute) and becomes the first Italian public company listed in New York and Amsterdam.
In March 2005, the designer Frida Giannini, a former assistant to Tom Ford from Gucci, took the reins of the entire creative, apparel and accessories, popular rock star like Madonna, Nicole Kidman, Tom Cruise, Jennifer Lopez and Gwyneth Paltrow, just to name a few. Giannini with the style of the house once the page: the look is rejuvenated and acquires new enamel sign in a glamorous urban voted to sporty chic that has a big commercial success worldwide. The Gucci style is updated on an accessory. Handbags, shoes, sunglasses, back to the roots of the brand catching, even in the chart, logos, symbols and details typical of a genuine, luxurious italian style.
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